Business people who could not flourish in traditional business are totally behind the successful online business. With the advancement in the internet, it is necessary for every business including small one to have a website and open an online shop. Internet Marketing is powerful but is not easy to move as we think. Here you have to face hundreds of competitors. So, the gain or loss is decided on how you market your business and how you expose your website.
The reality is that a website that tops the search engine list always fetches more visitors, more sales and makes more profit. So, you are forced to do something in order to get the top spot in search engine results. The strategy you need to implement in your site is keyword strategy.
What is the necessity of Keywords or keyphrase? Keyword is the one that is used by millions of people in the search engine box. The search engine spider shuffle the websites that are in the same subject and rank them based on the content and the keyword. So, the keyword you choose for your website decides the win and loss of your business.
How to select the best keyword/keyphrase?
* Look for the keyword research tool – The keyword research tool is available in the internet and this software helps you to select a suitable keyword for your site. This tool will also tell you how many users have used the particular keyword and how many purchases have been made in the internet with that particular keyword. Google offer free to use keyword research tool and you will also find some paid keyword research tool in the internet with more specifications.
* Choose the keyword that depicts your business – Some immature business people choose the keyword that is not at all related to their product or service. The result is, they generate more traffic to their website but will not be able to sell their product. If you try to scam the user with keyword, your business will vanish from the search engine in short span of time.
* Select the keyword that is used by your visitor – Visitors use a selective keyword in the search engine box. Your prime duty is to find out such keyword that is related to your business. The keyword should not be selected based on your interest but it should be the one that the user loves. Only then, you will be able to highlight your website in the top position in search engines.
* Choose general keyword – The keyword should be related to your business, but do not specify the exact area through the keyword. Suppose, if you are marketing for “dental solutions through laser technology”, do not use the same set of keywords. The apt keyword for your website would be “Dental Solutions”. This type of keyword will attract more audience to your website.
* Compare with your competitor – Visit the top ranked sites that are related to your business and find out how they have used the keywords in their site. Always aim high and work to come within top five ranks in the search engine results.
Hope the above 5 tips will help you to generate traffic, get good ranking and achieve the targeted sales.